How to Use Facebook Live to Sell Your Beauty Products

There’s a huge opportunity for Philippine Business owners in the health, beauty and cosmetics industry to leverage Facebook Live and grow their online sales.

With 2.8 billion monthly active users on Facebook, the platform’s Facebook Live feature has become a hub for productivity, where meaningful relationships are established between customers and business owners in real time.

Even more so, customers are able to get the in-person sales experience through Facebook Live, where sellers – especially those in the beauty industry – can demonstrate their products and close deals at an instant click.

Businesses utilizing Facebook Live see a 75% increase in customer engagement, according to a 2022 study. But the question is, do you know all the best practices of how to sell beauty products online in the Philippines?

Here are the most effective live selling tips for beauty sellers in the Philippines when it comes to using Facebook.

Demonstrate your products and make it engaging.

Once users see an uninteresting image, they are only inclined to keep scrolling. Show your beauty products’ application techniques, benefits, and diverse features to incorporate a “wow” factor in your brand. Present this information creatively, such as through step-by-step tutorials, or transformational before-and-after demonstrations.

Almost all business owners just think about creating and publishing posts on their social media pages and sales will come in but in reality, they have no idea how to sell beauty products online in the Philippines effectively.

Prioritize quality and avoid a lack of preparation.  

Sellers with blurry cameras and an inaudible microphone are rarely taken seriously by buyers. To avoid this, prepare an organized flow for live selling, speak clearly, and ensure your internet is stable. Overall cohesiveness in your live session upholds your business’ sense of professionalism, therefore influencing others to trust you.

Create a sense of urgency around your product.

Offer special deals and limited time promotions – such as giveaways, one-time discounts, or bundles during live sessions – to encourage immediate purchases. This fosters a “once-in-a-lifetime” deal mentality among your customers.

Interact and respond to viewers in real time.

Facebook Live is an all-in-one stop to satisfy customers. Respond to users’ comments, questions, and feedback during a live to further encourage immediate spending. Provide personalized tips, recommendations, and expert advice to avoid being too “salesy” – and create a compelling brand of relatability built upon trust.

Collaborate with influencers and brand ambassadors.

People like what popular figures like. Leverage the fact that online connections can be made anywhere – and invite influencers and brand ambassadors as co-hosts, special guests, or endorsers to promote your product and services.

Facebook Live has a feature where guests from anywhere around the world can be invited. That said, live selling does not have to be a solo endeavor. Treat live sessions like a show, and interact with guests in the Live session to make it stand out from other sellers’ efforts on the app.

Final Thoughts

Facebook holds the world’s largest online audience so what did you think about these live selling tips for beauty sellers in the Philippines?

Facebook Live gives you easy and free access to those users in real time. Live videos also get six times more engagement than any other type of content, according to HubSpot. Beauty businesses – which appeal to a wide range of target audiences –  must take advantage of that.

While internet usage is on the rise, in-person interactions are seeing a decline. Sellers cannot fight this trend. Instead, they must adapt to an all around virtual setup while keeping the same benefits of in-person demonstrations and feedback.

Facebook Live FAQs

Do I need professional equipment to sell on Facebook Live?

No. All you need is stable internet connection, a clear camera, a clean background, and audible sound. Other equipment that would enhance the experience in your Facebook Live sessions include a ring light, a microphone, and/or a tripod.

Why should I use Facebook Live instead of other social media features?

Facebook Live allows you to engage with customers, make sales, and reach new audiences all at once. Other social media platforms, although helpful for social media marketing, only provide surface level features – such as Instagram posts or TikTok videos, which are limited to pre-recorded or photographed content. However, Facebook Live allows you to make business advancements in real time.

How do I know if my Facebook Live sessions are successful?

The numbers and metrics speak for your business’ performance. Keep track of your Facebook Live sessions’ view counts, repeat buyers, the number of live purchases made by customers, click-throughs to your main website, and engagement rates – including likes, shares, and reactions.

How does Prosperna help me sell on Facebook Live?

By using Prosperna when selling on Facebook Live you will improve your customer’s experience by offering faster, smoother and safer transactions. In addition, you will save a lot of time administrating orders, reconciling payments and managing shipping. For example, after your customer verbally confirms their ordering by chatting “mine”, all you have to do is share your Prosperna product link to your customers inside the Facebook Live chat so that they will be prompted to checkout, pay and schedule shipping - done!

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